WhatsApp’s Instant Video Messages: A Product Critique

Rohit Verma
4 min readSep 3, 2023


In today’s fast-paced digital world, instant messaging apps have transformed the way we communicate. WhatsApp, one of the world’s most popular messaging platforms, has consistently been at the forefront of innovation. In its latest endeavor, WhatsApp introduces “Instant Video Messages,” a feature poised to revolutionize the way we express ourselves through messaging.

This article provides a comprehensive product critique of WhatsApp’s Instant Video Messages from the perspective of a product manager. We’ll dive into the feature’s strengths, opportunities for improvement, and its potential impact on user communication.

The Evolution of Communication

Voice messages on WhatsApp were a game-changer, offering users a quick and secure way to share their thoughts and emotions. Instant Video Messages take this evolution further by allowing users to record and share short personal videos directly within their chats. This shift from voice to video messaging represents a significant step in enhancing the richness and depth of digital communication.

The Positives

  1. User-Friendly Transition: WhatsApp has seamlessly integrated video messaging into its existing interface, making it easy for users to adapt. The transition from voice to video is intuitive, with a simple tap to switch to video mode.
  2. Real-Time Expression: Instant Video Messages enable users to respond to chats with authentic emotions, adding a layer of personalization that text messages or voice notes alone cannot provide. Whether it’s conveying birthday wishes, sharing laughter, or delivering good news, video messages capture the essence of the moment.
  3. Hands-Free Recording: The hands-free recording option is a valuable addition for users on the go. A simple swipe-up locks the video recording, allowing for a convenient, hands-free experience.
  4. Privacy and Security: WhatsApp’s commitment to end-to-end encryption ensures that video messages are as secure as the rest of its communication features. Users can share personal moments with confidence, knowing their messages are protected.

Areas for Improvement

  1. Time Limitation: While brevity is often a virtue in messaging, the 60-second time limitation for video messages may feel restrictive to some users. WhatsApp could consider offering options for longer video durations, with a reasonable maximum limit, to cater to a broader range of needs.
  2. Autoplay on Mute: The automatic muting of video messages upon opening the chat is a considerate feature, but user preferences vary. Providing an option to configure autoplay settings would give users more control over their experience.
  3. Content Moderation: As with any messaging platform, there’s a risk of inappropriate or harmful content being shared through video messages. WhatsApp should invest in robust content moderation mechanisms to ensure a safe and respectful environment for all users.
  4. Data Usage and Storage: Longer video messages can lead to increased data usage and storage requirements. Implementing tools for users to manage their media storage efficiently, such as auto-deletion options for older video messages, would be beneficial.

WhatsApp’s Instant Video Messages mark a significant step forward in the realm of digital communication. They offer users a dynamic and expressive way to connect with friends and family. While the feature has its strengths, there are clear areas for improvement, such as addressing time limitations, enhancing user control over autoplay settings, and implementing content moderation measures.

As the digital landscape continues to evolve, WhatsApp’s commitment to user feedback and continuous improvement will be crucial. By actively involving users in the refinement process, WhatsApp can ensure that Instant Video Messages become a cornerstone of modern communication — a tool that empowers users to share moments and emotions in a way that text alone could never achieve.

Thanks for reading! If you’ve got ideas to contribute to this conversation please comment. If you like what you read and want to see more, clap me some love! Follow me here, or connect with me on LinkedIn or Twitter.

Do check out exclusive Product Management resources 👇



Rohit Verma

Senior Product Manager @AngelOne, ex-@Flipkart, @Cleartrip @IIM Bangalore. Interests: Product, Technology, Strategy, Startups, Fintech & E-commerce!