Utilize these metrics frameworks to structure your Product Metrics

There are plenty of models available to structure & plan your product metrics. Today, I am going to list out the most common ones which are used by PMs across the globe.

AARRR — The Pirate metrics

In 2007, Dave McClure, venture capitalist, angel investor, founder of startup accelerator 500 Startups presented the 5-step AARRR framework as startup metrics for pirates.

AARRR stands for Acquisition, Activation, Retention, Referral and Revenue and helps in understanding your customers, their journey and optimizing your funnel as well as setting some key and actionable metric goals for your organization.

It is particularly useful for SaaS products.

Google’s HEART

Kerry Rodden, Hilary Hutchinson and Xin Fu, from Google’s research team — introduced the HEART framework which aims to to provide a list of user-centred metrics that allow you to measure the user experience on a broader scale.
The HEART framework measures 2 things:

• Quality of the user experience
• Goals of a product

It is applicable to most of the products , however it is more inclined towards user experience.

The 3 Games of Product Engagement

In practice , each product is engaged in playing one of the 3 games — Attention, Transactions or Productivity.

In the attention game, products are trying to increase the time spent by users on their product.

The transaction game enables products to convert & convince users to make the purchase decision.

The productivity games ensures that products enable users to complete the desired tasks with minimum friction and high reliability.

It is also suitable for both B2C & B2B products.

In the next post , I will discuss in detail about the AARRR framework & how it is deployed by the Product Managers.

Thanks for reading! If you’ve got ideas to contribute to this conversation please comment. If you like what you read and want to see more, clap me some love! Follow here, or connect with me on LinkedIn