Two principles Product Managers should keep in mind while designing a new product

Rohit Verma
3 min readFeb 20


Designing is an essential part of creating anything, from products and marketing materials to processes, experiences, and organizations. It involves carefully thinking through a problem and finding an effective solution. Good design is not just about making things aesthetically pleasing, but also about making them more functional and efficient. Designing is a way of thinking, and PMs should master this art.

What are the 2 key principles?

  1. Design thinking: It is a problem-solving approach that focuses on understanding the customer and their needs, deeply analyzing the problem at hand, and systematically generating solutions. For example, if a customer complains about having too many apps for ordering food, a designer would not simply combine them into one complicated super app, but instead, take the time to understand the customer’s habits and needs. By gathering information about how and when the customer orders the food, what are his food choices, and what happens when they get a poor experience with one app, the designer can identify the underlying problem and come up with a solution that addresses it.
  2. Steer clear of habituation: Habituation is a psychological phenomenon in which a person becomes accustomed to a stimulus and no longer responds to it in the same way. To avoid habituation, you can try introducing new stimuli, changing the context, or varying the intensity of the stimulus. This can help keep the response fresh and prevent it from becoming automatic or dull. For instance, we are all used to login in by entering our email id & password on smartphones and laptops but imagine doing the same on your Smart TV. It’s so cumbersome and non-intuitive.

Inventors, startup founders, and children are often the ones who notice problems and come up with creative solutions. They tend to approach the world with curiosity and a willingness to question the status quo. Unlike adults who may have become accustomed to the routine and are less likely to challenge the way things are, young people are more open to new ideas and are not afraid to ask “why?” This mindset can lead to innovative thinking and problem-solving.

Thanks for reading! If you’ve got ideas to contribute to this conversation please comment. If you like what you read and want to see more, clap me some love! Follow me here, or connect with me on LinkedIn or Twitter.

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Rohit Verma

Senior Product Manager @AngelOne, ex-@Flipkart, @Cleartrip @IIM Bangalore. Interests: Product, Technology, Strategy, Startups, Fintech & E-commerce!

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