Top 3 reasons — why product managers should focus exclusively on product goals rather than business goals 🎯

What are business goals?

  • ⬆️ Market share
  • Gross revenue
  • Gross profit
  • Gross margin
  • ⬇️ COGS ( Cost of goods sold )
  • ⬆️ Customer base
  • Retention rate

Why PMs aren’t the owner of business goals?

3 reasons why PMs should focus on product goals

Reason 1 → Product goals are leading indicators vs business goals are trailing indicators 🪜

  • Reducing the current price point
  • Launching additional features which aren’t available with competitors
  • Acquiring the competitors

Reason 2→ Switch in user behavior directly impacts business goals 👥

  • Reducing the current price point → More users are now buying the product
  • Launching additional features which aren’t available with competitors→ Users looking for these features are being onboarded
  • Acquiring the competitors' → Non-overlapping users are going to experience your product for the 1st time

Reason 3→ Product teams own user behavior metrics completely 👨‍⚖️

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