Top 4 goals of Mobile UX

The top 4 goals of a Mobile UX which ensures maximum customer satisfaction are listed below :-

Easy to use

• Users know where controls are
• Discoverability is reduced
• No understanding is required — Intuitive in nature
• Features are where users expect to be
• Users feel in control

Easy to learn

• User can find their way around over time
• User are able to remember shortcuts, rules & routines
• Learning curve is reduced
• Confusion is minimized

Satisfying

• Users enjoy using it — measures joy of use
• User are anticipating to use it
• Builds loyalty behavior
• Users feel deep connection to design
• Design reduce inherent stress

Friction-free

• Reduced scrolling in the design
• Users need not to pinch or squint
• Users need to to read too much
• Address broken tasks ( Users moving from mobile to tablet to desktop )
• Accommodate interface distraction through centralized notifications ,vibrations, use accelerometer, gyroscope etc.

With mobile design it is important to maintain flow. Flow can be described as the continuous interaction where the user doesn’t have to stop thinking about what they want and get into the way you designed it.

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