Product Management Interview Question → Your new feature boosts Amazon Search by 10%, and adds 2s to load time. What do you do?

Rohit Verma
4 min readApr 8, 2024


When faced with a scenario like this in a product management interview, it’s essential to approach it strategically, balancing the benefits and drawbacks of the proposed feature enhancement. Here’s a structured answer to address this scenario based on the conversation between Interviewer & the candidate.

Interviewer: “So, let’s discuss the scenario you’re presented with. You’ve been told that implementing a new feature will boost Amazon Search by 10%, but it will also add 2 seconds to the load time. What would you do in this situation?”

Candidate: “Certainly, that’s an interesting dilemma. On one hand, improving Amazon Search by 10% could significantly enhance user experience, leading to increased engagement and potentially higher conversion rates. However, we need to carefully consider the impact of the additional 2 seconds on load time.”

Interviewer: “Exactly. How do you think this trade-off might affect user behavior?”

Candidate: “Well, Amazon users have high expectations when it comes to speed and efficiency. Even a small increase in load time could lead to frustration and potentially result in users abandoning their search or even leaving the site altogether. So, while the boost in search functionality is valuable, we must prioritize maintaining a smooth and seamless user experience.”

Interviewer: “That’s a valid concern. How would you go about quantifying the impact of these trade-offs?”

Candidate: “I would start by analyzing user data and metrics related to search behavior, such as click-through rates, conversion rates, and bounce rates. By comparing these metrics before and after the implementation of the new feature, we can estimate the potential impact on user engagement and overall site performance. Additionally, conducting user surveys or usability studies can provide valuable insights into how users perceive the changes in search functionality and load times.”

Interviewer: “That sounds like a thorough approach. Given this situation, what alternatives would you consider to mitigate the impact on load time while still improving search functionality?”

Candidate: “One approach could be to prioritize performance optimization techniques, such as code optimization, server caching, or content delivery network (CDN) integration. By improving the efficiency of the underlying infrastructure, we may be able to minimize the impact on load times while still delivering the desired enhancements to search functionality. Another option could be to explore incremental rollouts or phased implementations, allowing us to monitor and adjust the impact on load times in real-time.”

Interviewer: “Interesting suggestions. How would you ensure that the decision-making process is aligned with the overarching goals and priorities of the business?”

Candidate: “I would emphasize the importance of collaboration and communication across cross-functional teams, including product management, engineering, UX/UI design, and business stakeholders. By involving all relevant stakeholders in the decision-making process, we can ensure that the trade-offs between search functionality and load time are evaluated holistically and aligned with the strategic objectives of the business. Additionally, establishing clear success criteria and key performance indicators (KPIs) upfront can help guide our decision-making process and ensure that we’re prioritizing initiatives that deliver the most value to our users and the business.”

Interviewer: “Thank you for your insights. It’s clear that you’ve thought through the complexities of this scenario and proposed thoughtful solutions to address them.”

Candidate: “Thank you. I believe that by carefully weighing the trade-offs and prioritizing user experience, we can make informed decisions that drive positive outcomes for both our users and the business.”

Template to answer such questions :

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