Organize & evangelize your thoughts as a Product Manager using 4 step framework
Mastering key skills and framework is an uphill task in Product Management. There are bunch of frameworks available online ,however they aren’t suited to the cognitive style of a particular PM. However , taking inspiration from few of them & then building upon them is unique skill that PM can leverage.
I have my own such framework ( in that order )which helps me at times to organize my thoughts and ideas better.
Let’s discuss it with a help of an example :- Clubhouse -Being a PM you need to improve Clubhouse.
Ideation
- Ideas to get more users to signup
- Ideas to get more users to join the rooms
- Ideas to get more users to create the clubs
- Ideas to get more users to create the rooms ( Private + Public )
- Ideas to introduce additional ways to interact in addition to Audio
- Ideas to introduce more ways for listen other than just LIVE rooms
Categorisation
- Create variety of clubs
- Personalised clubs
- Follow other listeners in the room
- Like the room
- Trending rooms
- Organize Listeners/Moderators sections
- Raise hand to speak
- Calendar view of the upcoming discussions
- Explore options to see lists of rooms
Traction
- Showcasing list of conversations which are LIVE
- Inviting influencers /CEOs/Comedians to the platform to lure users
- Weekly /Daily /Monthly Shows to create consistency in groups & audiences
- Sending notifications for rooms organised by users whom you follow
- Easy access to Public rooms as a listener
- Creation of Rooms for beginners to make them understand Clubhouse
- Easy to understand topics/chill conversations to encourage new users to participate and engage
- Invite only model to create FOMO and drive users to Clubhouse
Scale
- Launching across all devices & platform ( Introducing Android App)
- Marketing it as “Serendipity network “
- 10X rooms & speakers — moving them from podcasts
- Launching recorded feature to encourage more users to listen
- Launching interest categories for all age groups & personas ( Currently it is more Startup / Tech centric )
Looks pretty straightforward & obvious, right! Attention is a scarce resource & having our own framework is quite handy & useful at times.
Thanks for reading! If you’ve got ideas to contribute to this conversation please comment. If you like what you read and want to see more, clap me some love! Follow here, or connect with me on LinkedIn
