How Product Managers can use AARRR Framework ?

What is AARRR framework ?

How PMs can apply AARRR framework?

Example

Stage 1 — Acquisition

  • # of Users landing on Web page.
  • # of Users landing on the Google Playstore
  • Conversion rate of users landing from web page to Google Playstore
  • # of App Installs.

Stage 2 — Activation

  • Time spent on the App by the user after first login
  • # of repeat logins after signup in first 10 days
  • # of items added to the cart
  • # of items browsed by the user post first login

Stage 3 — Retention

  • Daily Active Users , Weekly Active Users & Monthly Active Users
  • Login Users Trend — Daily , Weekly & Monthly
  • Churn Ratio
  • Repeat Ratio

Stage 4 — Referral

  • # of clicks on “ Share invite “ in the Refer section
  • Touch Point Score ( TPS )
  • # of signups using referral code
  • # of App installs through Referral program

Stage 5 — Revenue

  • Customer Life Time Value ( CLTV )
  • # of transactions per user
  • Average Ticket Size of the order
  • Revenue per user

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Rohit Verma

Rohit Verma

1.2K Followers

Senior Product Manager @AngelOne, ex-@Flipkart, @Cleartrip @IIM Bangalore. Interests: Product, Technology, Strategy, Startups, Fintech & E-commerce!