How PMs can measure the success of their Product?

Rohit Verma
2 min readNov 18, 2021

PM’s can assess the product’s health & financial feasibility by measuring the metrics divided into the below 5 buckets :

  1. Product journey 🛣️
    → Are users successfully able to achieve their job with your product?
  2. Actionable utility metrics ⚒️
    → What are the leading signals of user behavior that indicate they are deriving utility from your product?
  3. User satisfaction 👥
    → Is your product able to satisfy users' expectations?
    → Areas where the product is excelling?
    → Areas where the product is lagging?
  4. User connection metrics 🖇️
    → Is your product optimized across each user touchpoint in order to invoke positive feedback from the users?
  5. Customer lifetime value (CLV) 💰
    → Is your product worth the financial viability of the business over the long term?

The below graph highlights the placement of the 5 buckets based on the impact generated by them vs the effort and complexity to measure and optimize the metrics.

In the next article, I will detail out metrics in each of the 5 buckets with the help of examples. Stay tuned 👀

Thanks for reading! If you’ve got ideas to contribute to this conversation please comment. If you like what you read and want to see more, clap me some love! Follow here, or connect with me on LinkedIn or Twitter.

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Rohit Verma

Senior Product Manager @AngelOne, ex-@Flipkart, @Cleartrip @IIM Bangalore. Interests: Product, Technology, Strategy, Startups, Fintech & E-commerce!

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