Follow 3 rules to communicate number in Product Analytics

Keep quiet & listen first

The 1st rule of communication is to shut up and listen, so that you can get to know about the audience for your communication, whether it might be business, operations, marketing or finance team. We have to put ourselves in their shoes & understand their limitations & misunderstanding. Often we have to control our temptation to sound intelligent always & share more than necessary details.


Be fully aware about your goal

The 2nd rule of communication is to know what is your goal & be fully aware about it.
The aim is to encourage open debate, and informed decision-making. It is considered a good practice to repeat the numbers again to ensure that it is registered in the audiences’ mind. It should follow the 3 pillars of communication shared below : Context , language & graphic design.

Communication = Storytelling

The concept of dataviz (data visualization) is most commonly used for sophisticated audiences , CXO team or data science researchers through a standard ammunition of plots that are selected for their value in gaining understanding and for exploring the data, rather than their purely visual appeal. Often infoviz( infographics) is used to capture the attention of the audience and narrate a beautiful crafted story.




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Rohit Verma

Rohit Verma

Senior Product Manager @AngelOne, ex-@Flipkart, @Cleartrip. Interests: Product, Technology, Strategy, Startups, Fintech & E-commerce!