Does Mobile Design just mean producing the same product , just smaller ?

Value Creation

Mobile apps are now dime a dozen, therefore it is quite crucial to distinguish your app & its features from the competitors else there are high chances that it might get lost in the black hole of the app stores.
There are 3 steps in value creation as mentioned below in the snapshot.

Make it contextual & personal

Mobile apps doesn’t need be a chore .They are personal & the functions can also be personal too. It can be made fun , customizable & knitted into the user’s lives along with the basic functionality of getting the things done.
Adding context to your functionality can amplify the user experience & make the app more meaningful & relevant. Answering questions like -: “ When will your user will access your functionality ? When they are busy or bored or occupied ? “ can help to understand the context better.

Intelligent Navigation & Gestures

Navigation majorly falls into 3 categories namely :-

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A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rohit Verma

Rohit Verma

Senior Product Manager @AngelOne, ex-@Flipkart, @Cleartrip. Interests: Product, Technology, Strategy, Startups, Fintech & E-commerce!