Impostor syndrome can make us feel isolated and like we have to overcome it on our own, but creating a supportive environment where everyone feels like they belong is a collective responsibility. By working together, we can help each other grow and overcome impostor syndrome. To maximize the return on…

While Product Marketing is often associated with soft skills like empathy and emotional connection, it can also be a highly analytical and structured process. Effective marketing involves careful planning and implementing programs that are based on data and insights, and that are designed to achieve specific goals and objectives. By…

Designing is an essential part of creating anything, from products and marketing materials to processes, experiences, and organizations. It involves carefully thinking through a problem and finding an effective solution. Good design is not just about making things aesthetically pleasing, but also about making them more functional and efficient. Designing…

A good product story should have three characteristics: it should appeal to both rational and emotional aspects of the audience, it should simplify complex ideas, and it should focus on the underlying problem that the product is solving. The reason for creating a product, or the “why,” should be the…

Feature Usage Rate is a metric used to measure the adoption and usage of specific features within a product. It is expressed as a percentage and is calculated by dividing the number of unique users who have used a specific feature by the total number of unique users who have…

Managing a big product team can be a complex and challenging task, as it involves coordinating the efforts of multiple individuals and teams, each with their own unique skills and responsibilities. Some of the challenges in managing a big product team include: Communication: With a large team, it can be…

Building product sense is a vital skill for any product manager. It involves understanding customer needs and desires, as well as the competitive landscape in which your product will operate. Here are a few strategies and mental models that can help you build product sense: Empathy: Empathy is the ability…

A “north star metric” is a key performance indicator that a product team focuses on to align with business objectives and customer value. However, excessive focus on this metric can sometimes lead to negative consequences, and turn it into a “south star metric.” It’s evident that poorly chosen metrics have led…

The role of a product manager varies greatly depending on the company and its needs. While engineers may focus on using the latest technology and sales may focus on making money, a product manager’s primary responsibility is to build the right products for their customers. Product management involves a set…