12 Usability Heuristics for User Interface design

It’s crucial for PMs to make themselves comfortable about the commonly used usability principles . Jakob Nielsen’s general principles are called heuristics because they are broad rules of thumb to be followed for User interface design.

Recycle bin on MacOS
Consistent floating action button on WhatsApp
  • Flexibility and efficiency of use: The design should be easier to use for all the user groups. Even though we have only one set of a user group, then there would be novice users and experienced ones.
Adobe Photoshop Keyboard Shortcuts
  • Help and documentation: Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user’s task, list concrete steps to be carried out, and not be too large.
  • Accessibility and inclusion: The aim of designing for accessibility is to ensure that users are not excluded on the basis of their abilities — whether physical, emotional, or cognitive. Close to accessible design is inclusive design, which really just takes the goals of accessibility and applies them to people of various cultural backgrounds, ethnicities, body types, and gender identities.
  • Scarce attention span : If one is proponent of digital well being of the users in the current times , then it is easy to understand that attention span of the user is quite limited & intentionally attempts are being made to limited the screen usage. Furthermore users are being frequently interrupted & distracted as well. As a results , if the CTA is not evident , the chances are that the user is going to drop off.

The Heuristic list is the common way of evaluating whether the product is usable or not. Conducting usability heuristic evaluations of existing products will throw light on the poor user engagement metrics.

Thanks for reading! If you’ve got ideas to contribute to this conversation please comment. If you like what you read and want to see more, clap me some love! Follow here, or connect with me on LinkedIn

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Senior Product Manager @AngelOne, ex-@Flipkart, @Cleartrip @IIM Bangalore. Interests: Product, Technology, Strategy, Startups, Fintech & E-commerce!

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Rohit Verma

Senior Product Manager @AngelOne, ex-@Flipkart, @Cleartrip @IIM Bangalore. Interests: Product, Technology, Strategy, Startups, Fintech & E-commerce!